Mommy bloggers, who these days mostly post their stories along with pictures on Instagram, are a major force in so-called influencer marketing. The ability to stay at home with their children while still generating income makes this Mommy Blogging 2.0. Pictures and stories of children are at the core of mommy blogging. Heather Armstrong, a popular early adopter of mommy blogging who has been writing for 15 years, experienced a stark reminder of how her sponsored posts affected her children. Authenticity vs. advertisingThat's not the only balance mommy bloggers will have to strike as their business expands.

Source: CBC News February 16, 2019 12:33 UTC