“It’s a beautiful sari, enhanced by Prime Minister Modi. Modi, of the Hindu nationalist Bharatiya Janata Party (BJP), will be seeking a second term in office when the world’s largest democracy heads to the polls. Saris boasting digitally printed images of the white-haired, white-bearded, stocky 68-year-old have became a common sight at BJP rallies across India while supporters were also often seen wearing Modi masks. “In 2014 I wasn’t sure if people would wear Modi saris but women were bold enough to try them,” Vinod Gada, the owner of Paaneri, told AFP. The saris — which are printed in factories in India’s financial capital Mumbai and Surat in Gujarat state — cost 1,750 rupees ($25).

Source: The Express Tribune March 05, 2019 14:26 UTC