Yukai Engineering unveiled Mirumi at the start of January, positioning the new charm as a compact, interactive successor to last year’s Labubu craze. After Labubu captured widespread attention in 2025 for its collectible appeal and shareable unboxings, Mirumi takes the trend a step further by emphasizing semi-sentient interactivity rather than purely passive cuteness. Price and availability will determine how widespread Mirumi becomes. Whether it reaches the same cultural saturation as Labubu will depend on supply, price accessibility, and how creators keep the conversation alive with fresh content. For now, Mirumi has given collectors and social creators a new, interactive canvas to showcase personality and play at the scale of a bag charm.

Source: Hindustan Times January 08, 2026 22:44 UTC