Ministry targets creatives to showcase Kenya’s unique tourism productsTuesday, August 1st, 2023 05:50 | By Noel WanderaTourism Principal Secretary John Ololtua engages with Moipei Quartet Sisters in his office. The ministry is on a quest to collaborate with musicians and storytellers to unveil the hidden gems of Kenya and offer visitors an unforgettable and immersive experience of the nation’s diverse wonders. PHOTO/CourtesyMinistry of Tourism and Wildlife has embarked on a strategy seeking to leverage the creative industry to create interest in the country’s diverse product offerings. Tourism Principal Secretary John Ololtua said the ministry plans to work with musicians and storytellers to draw attention to the hidden gems of Kenya and offer visitors an “unforgettable and immersive experience” of the nation’s diverse wonders. “The ministry acknowledges the profound influence of artists, especially musicians, who possess a unique ability to convey the essence of Kenya to a global audience,” he said during a recent visit to the ministry by Moipei Quartet Sisters.

Source: Daily Nation August 01, 2023 03:22 UTC