Coca-Cola Pakistan and Ministry of Foreign Affairs commemorated Pakistan’s leading music brand, ‘Coke Studio’ and launched a book called Beyond the Wave – transcending boundaries. On YouTube alone, the Coke Studio channel has over 10 million subscribers and about 2.8 billion total views, making it the most loved Pakistani music identity. The event also included a panel hosted by Ahmed Wahab Shah, the Director Marketing at Coca-Cola Pakistan and Afghanistan. He spoke with Zulfiqar Jabbar Khan, more popularly known as Xulfi, who will be taking over as the producer of Coke Studio Season 14 and to journalist Fifi Haroon who talked about the inclusion and diversity that Coke Studio always represents. The event ended with a signature Coke Studio performance by maestro Qawals, Farid Ayaz and Abu Muhammad.

Source: Daily Nation July 08, 2021 18:22 UTC