​Apple chief executive Tim Cook discusses Apple TV product advancements during an Apple event in San Francisco, Sept. 9, 2015. That was an argument many made about Apple Music when the company moved into streaming music in 2015. Because Apple had a way to place Apple Music before everyone's eyes, getting people to try it should be fairly easy. So while iPhone, Mac and Apple TV users may see the most marketing for future Apple shows, since Apple is looking to get as many subscribers as possible, it's unlikely to cut off any potential audience, at least before it has a hit. For now, customers should expect Apple to use its originals as a way to push Apple Music subscriptions — which are available off Apple devices.

Source: Washington Post August 31, 2017 19:39 UTC