China's electric-car makers are paying top-dollar rents to open showrooms in luxury malls as they seek an edge in the hypercompetitive market. EV makers tend to want space on the first floor -- which is also usually the most expensive -- to attract passing shoppers, and also for ease of access for display cars and test drives. READ MORE:* Hyundai's $1.2 billion recall shows EV glory is no one-way road* Kiwi Teslas to come from China? Qilai Shen/Bloomberg EV manufacturers are paying big money to rent space in high-end shopping malls in China. The expansion of showrooms into malls "is in line with automakers' product development," said JLL's Zhu.
Source: Stuff March 09, 2021 21:31 UTC