Nurserylive, much like music streaming apps, shows the number of plants bought underneath each plant’s picture. “But then, many plants don’t survive even when you buy them from local nurseries,” says Anirban Mukherjee, who recently bought some plants on Nurserylive.The Mumbai-based brand consultant, who at 48 does not count as a millennial, was surprised to know that one can buy plants online these days. “Around 70% of customers who buy plants on amazon.in also buy baby products within the next couple of months.”Lately, plants have seeped into pop culture as well. However, he rues the trend to buy plants online is stimulated by people's inclination towards decorating their houses more than anything else. "Thankfully, at 27%, the increase in outdoor plant sales in India between 2017 and 2018 is still higher than that of indoor plant sales at 24%, according to Barometer of Trade, a data collection company.

Source: Economic Times October 19, 2019 17:26 UTC