BENGALURU: For decades, legacy dairy cooperatives have dominated the southern states and made a profitable business selling milk. The aim is to get around ₹10,000 crore business, said RS Sodhi, managing director, Gujarat Cooperative Milk Marketing Federation, which sells its products under the Amul brand, in an interview. “Since we came to know that Amul is doing surveys in southern towns recently, we have been creating our own plans," said Rajesh Nair, marketing manager at Milma, owned by Kerala Cooperative Milk Marketing Federation. “Wherever we have gone, we have seen that with our entry, local cooperatives have also flourished. It has impacted the small private players, who have exploited the gaps where the local cooperatives have not been able to reach.

Source: Mint September 14, 2020 12:22 UTC