For years, Yazmin Irazoqui Ruiz saw Cinco de Mayo as a reason to eat tacos and listen to Mexican music. Latino activists and scholars say that ambivalence is bolstered by the hazy history of Cinco de Mayo and by stereotypes exploited by marketers. "The narrative around Cinco de Mayo seems to say, 'this day really isn't yours'," said Cynthia Duarte, a sociology professor at California Lutheran University. The company is marketing the event on its Facebook page as "Mexico's First Cinco de Mayo." Florida, is throwing a Chihuahua dog race, and other cities are hosting Cinco de Mayo beauty pageants.

Source: ABC News May 04, 2017 19:57 UTC