Ltd, plans to aggressively promote its own brands to the hotels, restaurants and cafés (HORECA) industry, its fastest-growing customer base, as it targets doubling of revenue contribution from in-house labels. Metro’s in-house labels exist across categories ranging from ultra-fresh food produce to fast-moving consumer goods and even cutlery under six main brands—Aro, Fine Life, Metro Chef, Sigma, Metro Professional and Tarrington House. While kirana stores and small independent supermarket chains are also key targets for own brands, it is the HORECA segment that is its ideal target. “If our quality is the same and the prices are 50% lower (than other brands), then for the HORECA segment food costs come down dramatically. Ltd) that set up separate warehouses to supply to the HORECA segment in 2017.

Source: Mint February 02, 2018 18:22 UTC