If there's one thing we think we know about Messenger bots, it's that retention sucks. "More and more of the conversations between people and businesses will migrate to messaging platforms," Facebook's VP of Product for Facebook Messenger, Stan Chudnovsky, said at Web Summit. The brand that achieved super-high retention rates is a do-it-yourself site for homeowners, sharing ideas to create Pinteresty little projects to improve your home life. But somehow, the company has managed to get higher retention rates than most other brands. I asked Hometalk's Sam Schmelzer how the company achieves its super-high retention rates.

Source: Forbes November 28, 2017 20:15 UTC