Mercedes-Benz India’s Roland Folger on how demonetisation impacted the luxury car market - News Summed Up

Mercedes-Benz India’s Roland Folger on how demonetisation impacted the luxury car market


Demonetisation forced consumers to think rationally about a purchase that is almost always heavily influenced by sentiment. Demonetisation forced consumers to think rationally about a purchase that is almost always heavily influenced by sentiment. Or an aspiring young executive might decide on a new generation Mercedes-Benz car to proclaim to his peers that he has arrived. That can be seen with my Indian colleagues at Mercedes-Benz India; we as one team are charged up and energized about a brighter future. Roland Folger is managing director and chief executive officer of Mercedes-Benz India Pvt.


Source: Mint November 06, 2017 21:45 UTC



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