Massive changes in advertising and reader-consumption patterns threaten the relevance of print-media brands, but Men’s Journal, like a surprising number of print-magazine brands, doesn't seem to fit in the industry’s macro storyline of turmoil and decline. “AMI has provided the most investment in the 27-year history of the brand,” Gallagher says. After all, Men’s Journal, by Gallagher’s and Chief Content Officer Greg Emmanuel’s own admission, was always sort of the fifth magazine in a 10-magazine category. “It comes down to the well-rounded nature of Men’s Journal,” says Emmanuel, who took over as top editor in July of last year. “Men’s Journal is 98% leisure content—he’s already on the right path in life.”In short, it’s a premium lifestyle brand under the umbrella of experiences.

Source: Forbes December 20, 2018 23:01 UTC