In June 2017, I wrote an article where I outlined the impact of Amazon acquiring Whole Foods on the grocery industry. Without a laser focus on transforming Whole Foods and accelerating investments in the business, Whole Foods and groceries could turn out to be Amazon's bridge too far. I purposely used the phrase "A bridge too far" to indicate that Amazon acquiring Whole Foods, although strategic, was also full of risk. ConclusionI believe 2019 will be the year that Amazon's grocery strategy becomes more clear to analysts and the public. I also recommend that Amazon change the name of Whole Foods to 'Amazon Whole Foods,' 'Amazon Prime Grocery' or 'Prime Grocery by Amazon' to better connect the brand to Amazon.

Source: Forbes December 20, 2018 22:53 UTC