Brian Doben/NBC NewsLast night, Megyn Kelly's much-anticipated Sunday news magazine, Sunday Night with Megyn Kelly, premiered on NBC to both only moderate ratings and unimpressed critics, despite scoring a headline-grabbing interview with Russian leader Vladimir Putin. The big-name host and high-profile guest garnered 6.1 million viewers and an 0.8 Nielsen rating among adults 18-49. The show's head-to-head competitor, CBS' highly regarded 60 Minutes, drew 6.6 million viewers for a repeat episode, but only scored a 0.6 rating in the advertiser-coveted demo. Critically, Kelly's Putin interview—an opportunity for Kelly to challenge and follow through with the Russian leader—was criticized as "boring," "a rough start" and "largely news-free." So Kelly didn't hit the jackpot for NBC last night, but she still has ample time to prove that NBC made the right choice with the Megyn Kelly gamble.

Source: Forbes June 05, 2017 15:45 UTC