“I just got back from hanging out with Mira and Shahid Kapoor,” says Sarvesh Shashi nonchalantly. For the 27-year-old founder of yoga studio chain, Sarva, it is simply him being honest about his life. He skipped joining his dad’s business at 21, choosing instead to launch his own studio, then called Zorba. Moving upSarvesh doesn’t believe in the franchise model because “I don’t think India’s service industry does well in that space. Sarvesh says that though his personal brand has grown, it’s not tempting to make Sarva all about him.

Source: The Hindu May 10, 2019 13:30 UTC