Meditation App Headspace Inks Content Partnership with NBA - News Summed Up

Meditation App Headspace Inks Content Partnership with NBA


Arianna Huffington, the founder of HuffPost, and "Morning Joe" co-host Mika Brzezinski look on as Headspace founder Andy Puddicombe speaks onstage. Arianna Huffington, the founder of HuffPost, and "Morning Joe" co-host Mika Brzezinski look on as Headspace founder Andy Puddicombe speaks onstage. In return, the NBA has agreed to produce guided training content with Headspace and feature the content on its app and platforms. As part of the multi-year deal, Headspace is giving away about 7,000 annual subscriptions to its app, which normally cost $96 per year. The content features Mr. Puddicombe talking runners through their training and mental state to help increase their performance.


Source: Wall Street Journal March 20, 2018 14:26 UTC



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