Contributor Models Help Media Companies Keep Up With the Never-Ending Content CycleAdvertisers care about engaged audiences. Whereas influencers initially didn’t meet media companies’ quality standards, those companies eventually realized that they themselves were incapable of meeting their audience's quantity standards. In order to maintain an influx of readers, many media companies have chosen to adopt a contributor model that relies upon influencers to create content for the publication. Surprisingly, media companies found that it is through the sheer volume of that content contributor models generate that enables them to create quality content that maximizes watch time. But of course, once you create the content, then you have to distribute it, and that’s where influencers’ value to media companies is most important.

Source: Forbes September 11, 2017 10:52 UTC