CHAPEL HILL – The #MeToo Movement has increased scrutiny on companies and amplified attention on gender inequality and sexual harassment in the workplace. This demand is especially loud because, unlike traditional street protests or boycotts, the #MeToo movement has used digital channels. Symbolic company actions are intended to produce the appearance of change without any significant investment or change to policies. The study finds that the average market-adjusted cumulative abnormal return is negative on the date of reactive-symbolic company actions. In PracticeCompanies must balance the interests of their stakeholders, and that also means addressing gender inequality in the workplace.

Source: New York Times December 02, 2023 04:12 UTC