Maserati, Fiat Chrysler’s Crown Jewel, Has Lost Its Shine - News Summed Up

Maserati, Fiat Chrysler’s Crown Jewel, Has Lost Its Shine


MILAN—Maserati was meant to provide the sizzle in Fiat Chrysler Automobiles’ brand lineup after the company spun off Ferrari in 2016. But weakening demand in China, a key market, and a consumer shift away from sedans are denting the luxury brand’s performance. For a time, Maserati’s sporty cars represented a small yet booming part of the Italian-American company. Sergio Marchionne, the long-serving Fiat Chrysler chief executive who died suddenly last year, wanted Maserati to showcase the engineering prowess of a group beset...


Source: Wall Street Journal March 18, 2019 13:00 UTC



Loading...
Loading...
  

Loading...

                           
/* -------------------------- overlay advertisemnt -------------------------- */