Unilever Marmite maker Unilever threatens to pull ads from Facebook and Google One of world’s biggest advertisers says it will avoid platforms that ‘create division’ Unilever brands include Marmite and Pot Noodle. Photograph: Chris Radburn/PAUnilever has threatened to withdraw its advertising from online platforms such as Facebook and Google if they fail to eradicate content which “create division in society and promote anger and hate” . Keith Weed, chief marketing officer of the sprawling multinational, whose brands include Dove, Magnum, Persil and Marmite, said that online platforms were sometimes “little better than a swamp”. Before viewers stop viewing, advertisers stop advertising and publishers stop publishing.” According to the analysts Pivotal, together Google and Facebook account for nearly three-quarters of all digital advertising in the US. In the UK the two have more than 60% of digital advertising and 90% of all new digital spending.

Source: The Guardian February 12, 2018 08:07 UTC