Aldi Aldi usurps upmarket rival Waitrose as UK's favourite supermarket Which? survey finds shoppers seduced by quality and price of store’s fresh and own-label food•Tesco plans discount chain to take on Aldi and Lidl Shoppers said Aldi stores were untidy and had rushed checkouts but forgave such shortcomings to save money. Photograph: Anthony Devlin/PADiscount grocer Aldi has taken over from upmarket rival Waitrose as Britain’s favourite supermarket according to an influential shopper survey. Waitrose customers applauded helpful staff but gave it a two-star rating for value for money, in contrast to Aldi’s five. Shoppers also gave Lidl top marks for value but complained about checkout queues and the dearth of shopfloor staff.

Source: The Guardian February 12, 2018 06:00 UTC