PexelsIn November 2016 my friend and fellow Forbes contributor Kimberly Whitler published "Marketing Predictions From CEOs, CMOs And Authors For 2017." — I sent her this:What I want to see happen in 2017 is that marketers will stop over-complicating and over-thinking essentially everything. Do you see the connection between "failed to see the obvious" and overcomplicating things? Like everything else, there's a right way and wrong way to work with celebrities when it comes to brand endorsements. The problem is too many convince themselves that it does feel right; that it is OK; that it will work.

Source: Forbes May 02, 2017 17:14 UTC