OPINION: Earlier this year Steve Tew, the CEO of New Zealand Rugby, said that keeping the Crusaders name along with the club's symbols of knights on horseback was no longer "tenable." There's no intention and never has been any intention that the Crusaders name would change in 2020." The word which kept coming up again and again at the launch of the 'new' Crusaders was brand. The Crusaders have done what's right for their brand, not for the whole community in which they live. Surely if Tew, one of the founding fathers, was open to change, then the Crusaders too could have reached out.

Source: Stuff December 02, 2019 22:41 UTC