NEW DELHI : Fast-moving consumer goods company Marico Ltd aims to fetch revenue of ₹100 crore from its Saffola brand of packaged honey by next year, benefitting from the recent claims around the purity of its honey, and plans to reinforce this with greater efforts to expand its packaged and health foods offerings. Saffola honey was launched in June 2020, at a time of rising demand for health and immunity-building products. The brand that was largely rolled out across e-commerce and modern trade channels, has since commenced distribution in general trade. “Saffola honey is ramping up very well, much ahead of our launch estimates. In honey, we have reached close to double-digit market share in modern trade chains and crossed 20% market share in e-commerce.

Source: Mint January 29, 2021 01:18 UTC