BENGALURU : Singapore-based marketing tech startup, Affable.ai on Tuesday said it has raised $2 million from Prime Venture Partners, Decacorn Capital and SGInnovate. The four-year-old startup is a self-serve software-as-a-service platform, which helps brands and agencies run influencer marketing campaigns. It tracks more than 3 million influencers across social media platforms such as Instagram, Facebook, YouTube, and TikTok. “We see a huge opportunity in working with brands to enable the much-needed, data-driven influencer marketing campaigns. Currently, Affable platform is being used by over 45 brands and agencies, including Huawei, Wipro, Pomelo, Fresh, Omnicom, Dentsu, and We Communications.

Source: Mint May 18, 2021 06:11 UTC