Man's Tweet leads to creation of brand new beer as Aldi and Brewdog combine forces - News Summed Up

Man's Tweet leads to creation of brand new beer as Aldi and Brewdog combine forces


As a result of the, mostly, good natured argument a new - limited edition - beer will be available at Aldi from Thursday. The better news, for every case of ALD IPA sold, a tree will be planted in Brewdog's new forrest - meaning you can buy them knowing you're helping the environment too. Aldi wasn't backing down though, replying with: "We would have gone with 'ALD IPA'. Aldi's Julie Ashfield said: “We couldn’t resist stocking ALD IPA, which supports our mission to work with the UK’s best independent suppliers. "From a mock-up on Twitter, to being stocked at Aldi stores across the UK, the response has been incredible."


Source: Daily Mirror October 14, 2020 13:56 UTC



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