Welcome to the launch of “Malling is More Fun in the Philippines,” a new tourism campaign that celebrates the country’s mall culture. The partnership between SM Supermalls and the Department of Tourism (DOT) is an extension of the agency’s successful “It’s More Fun in the Philippines” campaign first introduced in 2012. Part of growth equationThe DOT said the drive to build up shopping tourism was simple. “The shopping experience is a vital component of the tourism industry. She added: “It’s no small feat that SM Supermalls have somewhat defined our cities and helped shape our collective memory.

Source: Philippine Daily Inquirer May 18, 2019 21:11 UTC