KUALA LUMPUR: MALAYSIA Airlines has partnered global travel technology leader Amadeus IT Group SA to personalise services, allowing for customer’s needs to be met more effectively and efficiently. Group chief executive officer Izham Ismail said the tool will help Malaysia Airlines intimately understand its customers and deliver highly personalised offers across all touchpoints, maximising every merchandising revenue opportunity. The technology will be fully integrated with the Amadeus Altéa Passenger Service System, which Malaysia Airlines migrated to in mid-2017, he added. This will be an important differentiating factor for Malaysia Airlines,” Izham said in a statement. “Our flagship personalisation solution, Amadeus Customer Experience Management, is a key piece in putting this puzzle together,” he said.

Source: New Strait Times December 13, 2017 08:37 UTC