New Delhi: Online travel company MakeMyTrip Ltd has awarded its digital advertising mandate to Isobar India, a full-service digital agency from the Dentsu Aegis Network. As a part of the mandate, the agency will handle the company’s overall digital brand engagement and social media management duties. So, we are well placed to handle such a big account,” Shamsuddin Jasani, managing director, Isobar India, said. It can be in form of a sale or an engagement,” said Gopa Kumar, vice president, Isobar India. “Isobar India is a 250 people strong agency which is buying Rs.600 crores worth of digital media.

Source: Mint August 05, 2016 12:45 UTC