While I'm confident in my ability to provide those services, I don't feel as confident selling those services to tech execs who may need them. In fact, in most every business the founder or CEO is the first and the most fervent and successful salesman your company will ever have. At this point, your knowledge and passion for your service and the value proposition you provide will surpass anyone else’s. As you speak to prospective customers, don't worry about their response, just let them feel your passion and sincerity for what your product can provide. Be tuned in to their questions, and even more importantly to the unspoken questions behind their questions.

Source: Forbes September 11, 2017 12:56 UTC