(Photo: AFP)PARIS - The German deep-discount food retailer Lidl has announced that it would stop advertising on broadcast television in France, where it is one of the country’s top advertisers. The move follows a costly court loss last year, when a French appeals court judged the supermarket chain’s advertisements were deceptive. Linear television refers to traditional broadcast TV channels that adhere to a schedule compared to streaming platforms like Netflix, where viewers watch content on demand. Ouali criticised the regulations as antiquated and intended to benefit traditional media. Linear television accounted for 22% of Lidl’s total advertising spending last year, compared with “zero” planned in 2026, a spokeswoman told AFP.

Source: Bangkok Post January 08, 2026 07:32 UTC