Mahindra subsidiary Classic Legends recently acquired British motorcycle company BSA Co. Classic Legends also has an exclusive brand licence agreement for the iconic Jawa. Mumbai: Eight years after Mahindra and Mahindra Ltd entered India’s intensely competitive two-wheeler market, the Anand Mahindra-led firm is re-charting its course. Ltd, which recently acquired British motorcycle company BSA Co. along with all its existing global brand rights. He said the company aims to co-create a lifestyle company and allow customers to relive the experience of owning some classic motorcycle brands. ALSO READ | Mahindra subsidiary buys British motorcycle firm BSAMeanwhile, Mahindra will also resurrect the BSA brand in the US and European markets.

Source: Mint October 25, 2016 20:25 UTC