JAY-Z's signing of a 10-year Live Nation deal worth $200 million earlier this year helped the savvy impresario secure #2 on the Forbes Five: The Richest In Hip-Hop Of 2017. The Brooklyn native’s co-ownership of Roc Nation, a joint venture with Live Nation, has helped the Hip-Hop icon get closer to being a billionaire. “Live Nation and I entered unchartered territory in 2008," Jay-Z said in a statement in May. Roc Nation Sports conceptualizes and executes marketing and endorsement deals, community outreach, charitable tie-ins, media relations and brand strategy for an impressive roster of athletes in a myriad of sports. It only made sense for “Hov” to enter the tennis world by signing rising American star and teenage sensation, Frances Tiafoe.
Source: Huffington Post September 10, 2017 02:15 UTC