But with the government allowing full-capacity operations of businesses in several sectors, there are now opportunities for MSMEs to adopt strategies for their survival and growth. There is a rich body of research that shows remarkable yields from MSMEs during a crisis by developing and executing strategies and innovative tactics to survive and even grow. They outlined four strategic alternatives available for MSMEs in order to survive this crisis and even pursue growth. We have seen this approach in several MSMEs offering to delivery products with the support of logistics apps. For example, some MSMEs in the food delivery business segmented their offerings into general food consumer and plant-based or vegetarian offerings.

Source: Manila Times October 22, 2020 16:23 UTC