ENLARGE Photo: Volvo TrucksMDC Partners Inc. MDCA 3.10 % said it has agreed to acquire Forsman & Bodenfors, a highly awarded creative agency based in Gothenburg, Sweden. A 30-year-old agency, F&B had about $40 million in revenue last year and roughly 300 employees. For F&B, a tie up with MDC was needed to help the agency service large global marketers who need help crafting ads around the world. However, over the past few years MDC has expand into other areas such as media services. CP+B, which had at one time been one of the most creative agencies in the country, has recently been outshined by other creative shops including sister agency 72andSunny.

Source: Wall Street Journal June 29, 2016 09:56 UTC