Luke Littler applies to trademark his face in bid to combat AI fakes

March 20, 2026 14:07 UTC

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Luke Littler applies to trademark his face in bid to combat AI fakes

Luke Littler applies to trademark his face in bid to combat AI fakesBy Jonathan Veal and David Charlesworth, Press AssociationLuke Littler has made an application with the Intellectual Property Office to trademark his face. The application will prevent fake products powered by AI using his picture without permission and breaking copyright laws, the Press Association understands. The 19-year-old’s star continues to rise as he won the night seven of the Premier League in Dublin on Thursday. But asked what was going through his mind when trailing 5-0 to Price, Littler said: “I’m out the game, I’m gone. “Hopefully Josh can get a grip off the format and the Premier League very soon.”

Source: Irish Independent March 20, 2026 14:07 UTC

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