Some smiled weakly, some were rather perplexed (even in IIT they rarely took notes in class). The Doctor asked the women to stop giggling as there were another 25 bus loads waiting to stop by. What made his sales pitch work so well? Why did these 60+ folks, many from the US, shell out serious money to buy the potions he was pushing? The research revealed that if consumers ‘liked’ an ad, their propensity to buy the product significantly improves.

Source: Mint January 31, 2018 17:26 UTC