Louis Vuitton introduces upscale smartwatch to compete with AppleLVMH wants to sell smartwatches to well-off fashionistas, introducing a techy timepiece under its Louis Vuitton suitcase brand that opens a higher-end front in the luxury conglomerate's fightback against Apple. "We'll see more luxury brands break up the smartwatch duopoly between Apple and Samsung," said John Guy, an analyst at MainFirst Bank AG. Louis Vuitton's Tambour Horizon starts at $3400, about eight times the price of an entry-level Apple Watch. Its US$890 price tag, like those of connected timepieces from Swiss brands such as Mondaine, is well below that of Louis Vuitton's Tambour Horizon. Last year Apple discontinued its line of 18-karat gold Apple Watches, which sold for as much as $17,000, moving toward the fitness market and adding health functions.

Source: Stuff July 12, 2017 22:41 UTC