Now, fashion brands are getting into wearable devices. Tommy Hilfiger and Hugo Boss each revealed models using Google’s Android platform at this year’s Baselworld watch expo in Switzerland, while Hermes started making leather straps for Apple Watches in 2015. LVMH rival Richemont also recently dived into the market, offering a smartwatch under the Montblanc brand. Its $890 price tag, like those of connected timepieces from Swiss brands such as Mondaine, is well below that of Louis Vuitton’s Tambour Horizon. Last year, Apple discontinued its line of 18-karat gold Apple Watches, which sold for as much as $17,000, moving toward the fitness market and adding health functions.

Source: Mint July 12, 2017 19:30 UTC