SEPANG: AirAsia Group Bhd expects its loss-making AirAsia Big Loyalty business to turn around in 2018 with increased revenue contribution towards the group to five per cent from the current two per cent. Its chief executive officer Tan Sri Tony Fernandes said the optimism is expected to be driven by the recently-launched Freedom Flyer Programme, which would contribute more to the airline's load factor. "From 2018, we anticipate Big Loyalty to be very profitable with the launch of this new programme. He said the programme is expected to increase its load factor by five per cent from current load factor of 87 to 90 per cent. "With the current load factor as high as 90 per cent, we can add another five per cent with other promotions and activities like this," he said.

Source: New Strait Times September 08, 2017 06:33 UTC