Publishers love to brag about their drinking and lie about their circulation, says the old newspaper industry cliché. Please refrain from financing raddi copies (waste copies) with complimentary copies. “Some publication houses have been misleading advertisers by showing inflated circulation figures, which included copies not being sold to readers. The modus operandi has been to sell the copies unsold in depots directly to those who buy raddi copies. In this process, they show some of the extra unsold copies as ‘complimentary copies’ to balance the books,” Karnani claimed.

Source: Los Angeles Times January 10, 2024 19:34 UTC