Having the mass consumer in his sights with H&M has not prompted a dumbing down from the London-based designerThe make-or-break date of the autumn for Erdem Moralioğlu does not fall during fashion week. Almost every piece in this collection had wow factor in spades. He has a poetic, cinematic approach to fashion, fleshing every collection with a fully imagined backstory. The creation myth of this collection was a meeting between the Queen and Duke Ellington, which took place in Leeds in 1958. The models were dressed for their society portraits, with long gloves and heirloom jewels, ringlets ponytailed with grosgrain ribbon bows.

Source: The Guardian September 18, 2017 14:59 UTC