Local shabu-shabu competition projected to bubble overDiners enjoy sukiyaki at a Lucky Suki restaurant in Bangkok. The shabu-shabu/sukiyaki buffet sector in Thailand is gearing up for more intense competition this year, according to Miracle Planet Co Ltd, an operator of the Lucky Suki and Lucky Barbecue brands. The industry expects a more competitive environment than in 2025, said Wirat Rojyaroon, executive director of Miracle Planet. Miracle Planet targets revenue of 3.5 billion baht this year, up from 2.15 billion last year. She said many major restaurant brands have entered the shabu-shabu market, leading to intense competition.

Source: Bangkok Post February 21, 2026 09:45 UTC