Clean mayors are likely to get more votes as the local media gets more reach. But the constituencies where local media presence was strong showed an impact of auditing on voting behaviour. The presence of national media weakens the influence of local media, the study finds. National media is not just less likely to cover local issues but it also draws the audience away from local TV or radio. A larger market share for local media further increases the effect of news coverage on electoral outcomes for incumbent politicians.

Source: Mint November 04, 2020 03:11 UTC