Loblaw Companies Ltd. launched a “curated marketplace” online Thursday that will include brands and products the company hasn’t stocked before in a move aimed at setting the retailer up to compete with Amazon for Canadian market share. The online marketplace is an expansion of the existing PC Express platform, which allows customers to buy groceries online and pick them up in store or opt for home delivery. The expanded offering is available to people shopping at Loblaw’s Real Canadian Super Store, Atlantic Super Store and Loblaws chains. Robert Carter, an industry adviser with The StratonHunter Group, said the idea is to get consumers to spend more at its online store. The company envisions giving customers the ability to buy products that complement what they’ve already added to their online carts.

Source: thestar November 21, 2019 16:02 UTC