Coca-Cola has axed its tropical soft drinks brand Lilt after almost 50 years, and relaunched it as Fanta Pineapple & Grapefruit. New Fanta Pineapple & Grapefruit 330ml cans, 500ml bottles and two-litre bottles featuring “the same totally tropical taste” as Lilt will roll into retailers tomorrow (14 February). They feature “a graphic nod to the totally tropical taste of the product’s roots”. It’s just got itself a new name.”Lilt made its UK debut in 1975 with the strapline: ‘The Totally Tropical Taste’. Lilt’s switchover to the Fanta brand will be supported with social media and out-of-home advertising and PR and influencer activity.

Source: The Star February 13, 2023 13:12 UTC