In this guest article, Kamran Iqbal, Commerce Strategist at PFS, discusses the beauty industry as a key indicator of economic factors. Whether or not everyone accepts these beauty trends as coincidences or deliberate trends, retailers such as L’Oréal are reporting double-digit sales growth across the board, suggesting that beauty purchases ride the wave of economic turbulence. When times are tough, it is even more important for retailers to invest time and patience into their data processes. As consumer trends shift, retailers should ensure they are constantly learning from their customers and meeting their needs and expectations. Big data should now and forever be a retailer’s best friend when it comes to all areas of the beauty business.

Source: The Times March 29, 2023 19:28 UTC