Lewis Hamilton’s social media posts have long been a talking point in Formula One (F1) but the absence of any from the four times world champion so far this year is also attracting attention. Hamilton, or his media team, then proceeded to remove reams of content and photographs from his feeds, giving no explanation for what was interpreted by many as an emotional response to the criticism. Formula One’s owners Liberty Media, who took over last year, have adopted a “fan first” approach with social media a major plank in their strategy. An adviser to Hamilton also had no comment, telling the BBC that “taking a break” from social media during the holiday period was not newsworthy. While the season starts in Australia in March, January is a quiet time in Formula One when engagement on social media helps maintain the sport’s profile.

Source: Hindustan Times January 12, 2018 05:15 UTC